DoubleTree by Hilton Pleasant Prairie / Kenosha
Pleasant Prairie, Wisconsin
First Hospitality identified an opportunity to convert from a Radisson flag to DoubleTree by Hilton, leading a top-to-bottom renovation of the property. The sales team crafted an aggressive sales strategy to reposition the hotel in the market and to contract with new, more highly rated corporate accounts. Post-repositioning in 2018, RevPAR grew by 25 points with overall occupancy growth of 10%. Property leadership also leveraged the transition to rally the operations team, leading to this hotel winning Hilton’s 2018 Make It Right Hotel Award for Hilton Worldwide, which signifies the highest SALT (GSS) in combined categories of Service, Accommodations, Arrival, Cleanliness, Departure, and Quality Assurance.